When asked to describe what exactly is this CauseWorld, the creator, Cyriac Roeding, the co-founder and CEO of Shopkick briefly discussed how this application works charitable causes, she mentioned initially that “It is the first app that lets you do good deeds simply for checking into a store.” and later related the concept of Karma Points which are the revenues you get from clicking sops that goes directly to any of the over 30 charities existing it caters to. As to the origin and ideas of creation, Roeding patiently and humbly stated thei beginnings of this fastest-growing location-based retail application saying they wanted to make a change by using the highly sellable check-in applications of today, as a matter of fact, she also included rough statistics which just shows the mighty progress of the cause: they have already reached over a million dollar donations, 550,000 downloads in five months and over 40,000 consumer ratings already.

Just easy as it seems, the application drags down the nearest and most accessible stores for you and as you enter, click and go, even widow shopping earns you enough Karma Points to acquire of the most affordable donation items on Cause Mall such as planting a tree for this cause, buying clean water for a particular town, raising a sick child, and all other charitable deeds you can offer by just clicking your phone.